パートナー Tokyo Shoseki

EduTown "Flour: The Amazing Powder" (3 Stories)


DIRECTIONS, Inc. produced three educational videos available for purchase on EduTown, Tokyo Shoseki's comprehensive educational website. With a focus on cooking and science, the videos take a scientific approach to showing how gluten is created from flour and used in cooking. The series consistes of three 5-minute videos.


The videos use the familiar topic of cooking along with pop graphics to explain complex scientific concepts. The stories are short and simple, and we used infographics to create a brisk tempo.

<Videos>
The story of gluten(link)
The story of udon and pasta(link)
The story of hotcakes(link)

<STAFF>
Producer: Kensuke Shiga
Story: Mio Kumagaya
Director: Yuji Abe
Editor: Takayuki Saito
Graphics: Teppei Kuroyanagi