Tokyo Play Day is held each October 1st with the rallying cry "Celebrate Play!" The project aims to raise awareness about the importance of creating an environment where all children can play freely. Events are held simultaneously throughout Tokyo, with the main venue at the National Children's Castle plaza. The campaign was inspired by Playday in the UK, held on the first Wednesday in August, and launched in Tokyo in 2013.
Collaboration with numerous volunteer groups and individuals to plan the cmapaign, manage operations and handle PR.
Producer: Kensuke Shiga